Bank Alfalah enhanced the show with PFDC association through the Bank Alfalah Rising Talent Show containing four emerging designers’ collections. The prominent designers by Bank Alfalah were Asrar Yaqoob, Hisham Malik, Najia Qazi and Nida Waqar. Undeniably, Bank Alfalah’s support to the PFDC has been enhanced from as a permanent banking partner to now functioning with the PFDC to encourage the new generation of Pakistan to show their designing talent, through this event. Additionally, Bank Alfalah is also sponsoring the winner of Bank Alfalah Rising Talent Show by a devoted rack display at the PFDC Lahore Store for 6 months after PSFW, on the other hand PFDC itself has been offering its contributing designers free 3-day exhibition universe at its Lahore PFDC Store.