Unveiling Gucci Cruise 2024 Collection: A Captivating Fusion of Seoul’s Fashion and Cultural Heritage


Gucci’s Cruise 2024 collection made a captivating entrance at Gyeongbokgung, the historic royal palace in Seoul, enveloped in an atmosphere of grandeur and eager anticipation. Against the backdrop of a city that has emerged as a prominent fashion hub, Gucci embraced Seoul’s vibrant street style and energetic movement. The show not only demonstrated the brand’s dedication to the Korean market but also paid homage to the city’s distinct fashion sensibilities.

Seoul’s Fashion Exploration Unveiled: Gucci Cruise 2024 Collection


Gucci embarked on an exploration of Seoul’s fashion landscape, commencing with model Sora Choi’s remarkable opening in a striking black padded coat paired with jeans, accompanied by a baguette-shaped bag adorned with crystals. The collection seamlessly fused bourgeois streetwear and sportswear elements, resulting in a unique aesthetic that resonated with the city’s youthful spirit. From bouclé bike shorts paired with sophisticated jackets to pale pink chiffon dresses layered over scuba suits with tiered ruffles, the collection unveiled a myriad of innovative combinations.

Seoul Street Style Takes Center Stage: Gucci’s Skillful Integration into the Collection

Gucci’s designers skillfully incorporated Seoul’s street style elements into the collection. Relaxed silhouettes, low-waisted pants with an effortless drape, flowing parachute maxi skirts, and cinching cords reflected Seoul’s fashion-conscious youth. Rather than relying on obvious stereotypes, Gucci paid subtle tribute to the city’s style by discreetly referencing its fashion trends. Neoprene layered turtlenecks, tweed midi skirts embellished with sparkling diamanté crystals, and an assortment of thoughtfully curated pieces encapsulated the essence of Seoul’s vibrant streets.

A Dazzling Display of Fashion Artistry: Gucci Cruise 2024 Show Illuminates Historic Seoul Courtyard

The Gucci Cruise 2024 show in Seoul was a visual spectacle, as the runway illuminated the stone courtyard dating back to the 14th century, with lights sparkling in harmony with the rhythm of wooden mallets and drums. The meticulously choreographed display showcased the brand’s commitment to creating an unforgettable experience for its audience. The show’s finale featured a simple yet elegant boxy black suit, symbolizing the conclusion of one chapter and the dawn of another—a transition that also represented the passing of the torch with Sabato De Sarno poised to assume the role of Gucci’s new creative director.

Seoul’s Rich Cultural Heritage Shines Through Gucci’s Thoughtful References

As a tribute to Seoul’s rich cultural heritage, Gucci subtly incorporated meaningful references throughout the show. Karen Elson’s sateen lilac coat, fastened with a red bow reminiscent of traditional jeogori jackets, added an exquisite touch. The surrealist illustrations by local artist Ram Han, depicting pink jello and cat’s paws, further celebrated Seoul’s artistic talent.


What inspired Gucci’s Cruise 2024 collection in Seoul?

Gucci drew inspiration from Seoul’s vibrant street style and energetic movement, capturing the essence of the city’s fashion consciousness. The collection seamlessly blended bourgeois streetwear and sportswear elements, resulting in a distinctive aesthetic that resonated with Seoul’s youth.

How did Gucci incorporate Seoul’s fashion trends into the collection?

Gucci’s designers skillfully incorporated Seoul’s street style elements through loose silhouettes, low-waisted pants, flowing maxi skirts, and cinching cords. The collection subtly referenced Seoul’s fashion trends, showcasing a range of carefully curated pieces that captured the spirit of the city’s streets.

How did Gucci honor Seoul’s cultural heritage during the show?

Gucci paid tribute to Seoul’s rich cultural heritage by incorporating subtle yet meaningful references throughout the show. From elegant coats fastened with traditional-inspired bows to surrealist illustrations celebrating the artistic talent of Seoul, the collection embraced the city’s cultural legacy.


Immerse yourself in the mesmerizing world of Gucci’s Cruise 2024 collection, as it intertwines the captivating fashion landscape of Seoul with the city’s rich cultural heritage. Witness the fusion of street style and haute couture, as Gucci creates an unforgettable experience that pays homage to Seoul’s unique fashion sensibilities. From innovative combinations to subtle references, this collection symbolizes a transition to a new era, leaving an indelible mark on the fashion world.

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